Dells Pricing Structure

What is going on with dells pricing? They continue to say that they are simplifying the way that they are pricing to help eliminate confusion and garner in additional profit. Thats a great plan, your are in the business of making money, but you have yet to do any thing along those lines. In fact Dell seems to be continually bleeding money from it consumer product lines. Did you know that for the exact same computer you could receive 5 different price quotes? Thats before you start using coupons also. Dell needs to address this issue ASAP, as it is very frustrating to find out you just paid $250 more for the same thing as someone else.